1575 Valley Vista Blvd
Diamond Bar, CA 91765

A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street rod builders, restylers, car clubs, race teams and more.

Car / Truck Show Producers
Expos & Trade


Ed Elliott
Founder / Co-Founder - 1963

James Lawrence
Executive Committee

Roy Richter
Former President - 1969 to 1971


SEMA Hall of Fame
Under Management

MPMC Hall of Fame
Under Management

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West Coast Stock Car Hall of Fame

Racing Junk